By Heather Harmon, Manta Marketing Manager – November 15, 2016
Do you have a formal marketing plan?
| No | 51.48% |
| Yes | 48.52% |
What is holding you back from developing a marketing plan?
| Lack of budget | 51% |
| Lack of knowledge | 18% |
| Don’t have enough time to dedicate to marketing | 15% |
| I have enough business without marketing | 13% |
| Lack of resources needed to develop marketing plan | 11% |
How often do you update your marketing plan?
| Every six months | 66.30% |
| Once a year | 27.58% |
| Never | 3.62% |
| Once every two years | 2.51% |
Which of the following goals is included in your marketing plan?
| Expand my business | 70% |
| Increase sales | 62% |
| Increase brand awareness | 48% |
| Attract new customers | 48% |
| Engage with current customers | 48% |
| Launch new products or services | 48% |
| Improve internal communications | 33% |
Do you have a set marketing budget?
| Yes | 68.35% |
| No | 31.65% |
How much did you spend on marketing in 2016?
| $1,000 – $3,000 | 19.57% |
| $3,000 – $4,000 | 4.35% |
| $4,000 and up | 47.10% |
| Under $1,000 | 28.99% |
How much do you plan on spending on marketing in 2017?
| $1,000 – $3,000 | 15.33% |
| $3,000 – $4,000 | 10.22% |
| $4,000 and up | 45.99% |
| Under $1,000 | 28.47% |
Poll methodology: Between 11/11 and 11/15/2016, Manta surveyed 1,115 small business owners via onsite poll. The margin of error is +/- 2.93 percentage points with a 95% confidence.
Lucidity SBM 