By Lori Murray, Manta Contributor – May 31, 2017
Learn how to use About and FAQ pages to introduce your small business to new customers on the web.
A good website introduces your company to the world. It tells people who you are, what you offer and what you stand for. “Think of your front door as the web, and your website as your waiting room,” said Brent Comstock, founder and CEO of BCom Solutions. “Your website is your interface with the customer, and it’s just as important as your point of sale.”
As part of your website, About and FAQ pages play a key role in telling your story. They help you create a personal identity that’s dedicated to the needs of your customers.
Use your About page to provide compelling content about your business. High-quality content that’s relevant to your customers will help boost your local search results. When customers read about your brand, you want them to know there’s someone on the other side of your website who cares.
From your company’s history and philosophy to employee bios, this is an opportunity to share the personality behind your business. Be sure to include your address, phone number, business hours, map location and other contact details so it’s easy for customers to find you.
Your FAQ page should be designed to take any possible friction out of a transaction. If someone buys your product and it doesn’t perform, for instance, the customer may want to know about your replacement process or how to reach sales support.
“There are many opportunities to enrich the customer experience, but if your customer has a negative experience, it goes into social media and contaminates your brand,” Comstock said. Instead, create an FAQ page that will enhance the customer experience and answer their questions on your website—before they take their concerns to other platforms.
Manta helps local customers find your small business. To learn more simple strategies that work, download our free ebook, “The Beginner’s Guide to Local Search.”