By Shubhomita Bose

Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL).

Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it stays on top of its game.

According to an infographic created by web design company, The Website Group, Apple’s winning marketing strategy provides lessons for small businesses.
The company created the infographic based on an article published in Entrepreneur.

Marketing lessons