By William Craig

How do you define success? How do you live success in your daily life? While that last question sounds like the mantra of a self-proclaimed business guru or a yoga instructor, there’s merit in asking.

An entrepreneur’s path to success is personal and to make it, there are eight important pieces of advice you need to keep in mind:

Check Your Business Attitude

The golden rule also applies in business. When your attitude is enthusiastic, supportive and eagle-eyed, the people will come, and the product will get attention. Check your business attitude, and leave the bad attitude behind.

Remember Passion to Douse the Burn of Failure

Passion often gets compared to fire, but the element of fire both creates and destroys. Remember passion for extinguishing the burn of failure. What are you so passionate about that if you fail and fail again (and you will), you’ll keep pushing forward?
Your answer focuses your goals and keeps you on target. It’s a balm for a wounded ego when failure inevitably burns the edges of your dreams like a well-loved book.

Authenticity is Everything

The spotlight is primarily on transparency in business nowadays, and while that’s important, authenticity is everything to your business as an entrepreneur. You’re the face of the brand.

People will watch your personal and professional lives, and your behavior reflects the personality of your business. In all that you do, be authentic, and transparency will come naturally. If you’re different, honor your uniqueness.

Don’t Hide Behind Tech

Reach out and don’t hide behind a computer, smartphone or website. Don’t hide behind tech to do business, because business is still all about the people. Face to face connection shouldn’t be discounted even in a technological age.

Open up your platform. Don’t hole up and give a sermon on your pedestal once it reaches a measure of success. Be visible — not for the sake of what you do to maintain a brand’s reputation but for the power of authentic connection.

Prioritize Your Full Spectrum Health

As an entrepreneur, the concept of work-life balance often feels like just a myth. Your employees have a set number of hours, but you don’t. You’re always on call as an entrepreneur.

It’s necessary to prioritize your full spectrum health, and that doesn’t mean only your physical health. Maintain screenings and annual check-ups, and remember taking time for yourself lets you work at your peak performance levels. Create a policy for Summer Fridays or let employees take a half-day. You can always make up that time the following week.
Your full spectrum health includes your physical, mental, social and spiritual health. Connect with family. Stimulate your mind. Meet friends for coffee. Do things that make you happy. If you don’t respect your whole health, your energy reserves will deplete, and you will burn out.

Level Up the Individual

Many call being successful in business “playing the game,” but there are those who play the game unethically and forget the “little” people who made their success possible. In chess, the pawns and knights are also important. In online multiplayer games, all players on teams have roles to play to succeed in their quest.

So, level up. Level up the individual and help your team members grow by nurturing their potential to get more done. Match them to major projects that align with their passions and career interests. What does each employee bring to the table? Group the less experienced with the more experienced to reach dynamic solutions and expand employee horizons.

Quality Goes Beyond Qualification

Quantity and quality in business are a precarious balance. You get what you pay for, and you need to get to know who you are paying beyond paper qualifications. In Singapore, developing professionals get fellowships to develop their unique skills beyond a paper assessment, helping to keep traditional industries alive.

When hiring, look for the quality beyond qualifications. Who is this person behind the professional? Reach behind the interview script they’ve prepared to impress you. Someone may check all the boxes of a job ad, but do they mesh with your company’s culture, values and long-term vision? How can your business benefit this candidate and their career?

Strategically Act on Feedback

You’re excited about your product release, but before the big day, you need to test and retest customer experience, keeping communication open. 64 percent of customers expect real-time exchange from the businesses they patronize.

Strategically act on feedback. If there are tools or uses the company can’t address now, you can save them for the future. Various departments should be able to weigh in on the feedback of other departments, sharing data across channels for cross analysis. Information exchange allows your company to prioritize product features the customer most needs or desires.

Come into your business every day with passion and authenticity and be present. Look for quality behind qualifications when hiring and strategically act on feedback from customers before a product goes to release. Level up employees.

Nurture your full spectrum health to be an example for your employees. Success will follow as you claim the path that’s yours.

Article appeared in